July 13, 2007, Newsletter Issue #47: Sony Cameras Feature Premier Optics

Tip of the Week

If you're looking for an excuse to buy a Sony Cybershot digital camera, here it is: Carl Zeiss® lenses. All of Sony's current line – except the DSC-S500 – feature Carl Zeiss optics.

For over 150 years, the name Carl Zeiss has been associated with superior optics. Zeiss lenses were selected for use by NASA beginning with the Mercury 8 mission in 1962. And Zeiss lenses are found in some of the largest optical telescopes in the world. They've even been honored for lens developments by the Motion Picture Academy of Arts and Sciences – twice.

Sony may not be a name traditionally associated with photography, but the company's current line of cameras feature some of the finest optics in the world.

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