Finding True Deals on Digital Cameras

The first question most salespeople ask a digital camera shopper is, “How much do you want to spend?” Responding to this approach will almost always cost you the price you quote, but may not get all the camera you want or need.

Instead, make a list of features that are important to you, and then determine if they're within your budget. You may have to give up a feature or two, but you'll be getting the most camera for your money. And you may find that you can get what you want for much less than you thought.

The best place to start with your list of features is the manufacturers' websites. They'll tell you what models are available, the features and specs of each model, and – usually – the suggested price (MSRP). And many of them make comparisons easy. Once you've armed yourself with this information, you can search for the best prices on the cameras that best fit your shooting style, and choose the one that's right for you.